Personalized Customer Reach with SEO/SEM and CRM

Client Goals:

The client’s goal was to tailor reach to enterprise customers to use its sophisticated agile work management solution. The HubSpot CRM based website was not optimized to its potential to reach customers. Further, there were many website errors reported by the Search Engine Marketing (SEM) tools shrinking SEO ratings.

Our Contributions:

Utilizing the HubSpot in-built features together with custom coding, we contributed to the website optimization. We created new templates and pages as needed, modified the existing content and template designs, added call to action (CTA) features and made the site responsive. Further, errors found on the SEMrush reports were fixed including meta descriptions, title tags, content issues, broken image and links, and warnings.

Success Factors:

• On-demand, quick content and design updates per special events
• Overall site responsiveness for all devices
• Efficiency of content edits
• Higher SEO ratings